About Us
Donatti is a cosmetics brand specializing in premium hair treatment products for top beauty salons, with a focus on quality, continuous innovation, and excellence in every stage of our preparation process. Our mission is to deliver products that not only satisfy our customers but also provide exceptional effectiveness and efficiency for all hair types.
Proudly 100% Brazilian, Donatti embodies a youthful spirit enriched by the diverse cultural influences of Brazil - a country known for its vibrant blend of nationalities. In particular, Donatti draws significant inspiration from Italian culture, influenced by Brazil’s large Italian community, the second largest in the world.
Innovation and Technology
At Donatti, we stay ahead of the curve by closely monitoring global hair trends and the latest technological advancements in the beauty industry. Our brand is at the forefront of professional hair cosmetics, offering a portfolio designed to meet the unique needs of hair health. Our products take into account various factors such as chemical reactions, electrical charges, physiological pH, proteins, vitamins, and electrostatic balance - ensuring optimal interaction between cosmetics and hair fibers.
As the hairdressing profession continues to evolve, so does the demand for more advanced cosmetic solutions. To meet this need, Donatti has equipped its laboratories with the latest technology, constantly developing innovative formulas. Some of our groundbreaking creations include Genesis Hair, cream bleaching, mimetic polymers, alpha - beta interactions, photo-reflective protection, and Instant Up - formulas born in our labs that are now making waves in the global market.
By blending cutting - edge technology with the natural benefits of Brazil’s rich biodiversity, Donatti is dedicated to caring for and transforming all types of hair. But our care extends beyond hair; we aim to nurture individuals as a whole - physically, emotionally, and holistically.
Our Brand
The name Donatti is derived from the Italian word "donati," which translates to "donation, dedication, care, and commitment." We believe that true care goes beyond aesthetic beauty. Beauty is an inner journey - rooted in our values, passions, and desires. It’s about constantly reinventing ourselves, pushing our limits, and surprising the world.
This philosophy shapes how we approach everything at Donatti - from the personalized relationships we build with our partners and collaborators to the way we see our customers. We don’t just create products for beautiful hair; we create solutions for physical and emotional well - being, helping individuals achieve not only outer beauty but a sense of health and balance from within.